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Joseph Parker

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Top Stories by Joseph Parker

Big Data is bandied around so much that it seems to have lost what little meaning it had in the first place. What's so special about it, anyway? Some people think it's just a lot of data, more than most companies are used to (Google doesn't count). The real definition isn't much more … well, definite. It is, as Tech Target's glossary says, "… the voluminous amount of unstructured and semi-structured data a company creates — data that would take too much time and cost too much money to load into a relational database for analysis." How much is "too much"? That's the tricky part; it largely depends on how you set up your database(s) and the hardware you use. For practicality, we'll just say that when you move your siloed data to a non-relational database, you're using big data. Many businesses are switching to a big-data capable infrastructure, enough that Gartner Re... (more)

The Future of Mobile Marketing

It’s clear that we’re becoming a mobile society. Free Wi-Fi service is practically a given anywhere you go, from the local pizza joint to your friendly national gas station chains. With mobile technology being so ubiquitous, the predictions are forecasting that desktop activity will soon will eclipsed by mobile users. For marketers, the popularity of mobile devices has opened a new channel for reaching consumers, and many of these same consumers are signing up for mobile texting services to receive information on sales events and discounts. On the surface, this appears to be a g... (more)

Embracing Flash Storage: The New IT

It's common enough to be expected, but the IT world is continually undergoing all kinds of restructuring, remodeling and rethinking when it comes to approaching day-to-day tasks and challenges, both typical and atypical. A requirement of today's IT professional is to not only be fully acquainted with the current operating systems, software and processes, but also to be prepared for the big changes to come, as new updates, patches and strategies arrive. The arrival of cloud computing, BYOD and virtual desktops have led to many established standards being overthrown for these more ... (more)